The paint and varnish industry comprises the architectural, automotive and industrial lines. This industry directly employs around 19,000 workers, with this figure increasing to 300,000 if indirect workers are included. Although somewhat dependent on the construction industry, the performance of the architectural paint segment tends to differ from the rest of the industry due to the market’s seasonality.
Brazil’s domestic paint industry registered sales of approximately 396 million gallons in 2013 for revenues of over US$4.2 billion, which makes Brazil the world’s fifth largest paint producer. Of the total paint consumed in 2013, more than 317 million gallons were used by the construction industry, which accounted for more than 80% of the Brazil’s paint consumption.